Jul 27, 2026Case Studies
Case Study: A European Furniture Brand's Showroom Savings with Prop TVs
Case study on how a European furniture retailer saved over €10,700 in their Milan flagship showroom by switching from real electronics to high-fidelity prop TVs.
Case Study: A European Furniture Brand's Showroom Savings with Prop TVs
A European furniture retailer preparing to open a new flagship showroom in Milan faced a familiar problem: the media wall display needed to look completely real, but the budget and installation timeline were both tight.
The original plan called for real televisions across the display units — but with insurance costs, installation, electrical work, and the risk of damage during a fast-turnaround install, the numbers didn't work.
Switching to high-fidelity prop TVs eliminated the electrical installation requirement, removed the insurance line item entirely, and cut the total display budget by roughly €10,700 in the first year, with no visible difference to showroom visitors.
The client has since standardized prop displays across new store openings, using the same reference sample and packaging process for every location.
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